22 August 2011

08.08.11 - Juke Joint


Southern Comfort Brand Activation at The Big Chill. This was the brand's first presence at a music festival. The concert itself was very quiet, supposedly only a third of the allocated tickets had been sold and this, coupled with the head-scratching programming made for a relaxed week in the rolling hills of Herefordshire.

When de-rigging the site after closing time on Sunday night, a punter stopped to chat to me about how to get involved with events. I realised this was mea few months ago and stopped ripping up carpets for a few minutes to give him some points of interest and potential ways to find ideal local agencies.

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