Tanzaro House is a building full of character, and I believe one of Manchester's hidden gems. It proudly overlooks Ardwick Green Park and is full of original features. My fascination with architecture stems into my original reasons for studying Advertising and Brand Management.
I believe behaviour can be greatly affected by peoples surroundings, and manufacturing and/or exploiting surroundings to affect people in a way that is beneficial to a brand is basically what this aspect of the event industry entails.
There are many different environments people find themselves in on a daily basis and people act accordingly in different places and there are many different levels of accepted social norm in places - all of which is making me think I should maybe have applied to study Architecture or maybe Social Sciences? I picked Branding because it is what I have had most exposure to - reading the features gained in trend based magazines/websites and appreciating places, buildings and spaces - new and old - when traveling.
The job at Tanzaro House did not revolve much around the building's innate charm; the client works in this space 365 days a year and so a pop-up club/presentation space appeared in the middle of the showroom - complete with DJ, soundsystem, visuals and projections. This was removed in time for Thursday and Fridays catwalk which introduced the next season's range. My role for those last two days was catering and cleaning-up, overseeing the whole event and being on-hand should a problem occur.
This particular project was a small one in comparison to the previous catalogue of events the agency has done for Bench. Understanding and knowing a clients history is key in knowing what will work and how to smooth over issues that arise. I also realised the importance of delivering an experience that fit into the clients needs but did not go above and beyond (it simply wasn't financially possible). It was also unnecessary here. Wanting to push boundaries and take things to the next level is always something people want to be involved in but it cannot happen every week. Doing jobs properly and having the luxury of a strong relationship bodes well for both parties, especially when both know that when the time is right, great collaborations can push forward both companies. Last year, a spectacular show at Gorton Monastry which announced the brand's ambition in a surprising and extravagant way.
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